- AddressCarrer del Vall, 37
- Opening times
closed to the public
- Telephone number965613014
The ancestral home of the Rovira family (17th & 18th Centuries). The family crest is to be found on the façade on the top floor. The crown was removed from this crest during the Second Republic. The Rovira family originally procedes from Catalonia and came to the Kingdom of Valencia towards the end of the 12th century. There are records of this family in Xixona going back to 1421.
Throughout modern times family members have been leaders in local civic life. However, some of the more exalted members of the family moved to the neighbouring town of Alicante.
With the passing of time some of those in the family who resided in Xixona adapted to the changing times and became active in the growing cottage industry, turrón (nougat) making.
At the end of the 19th century several companies had been created and were destined to play a major role in the economy of the town at the beginning of the twentieth century.